OUR STORY

Caid Thomson

FOUNDER AND CREATOR

When my son was born, it quickly became clear that he was struggling with eczema. As a parent, watching his discomfort was heartbreaking — especially as the countless creams, body washes, and lotions we tried only seemed to make things worse.

Determined to find a better way, I immersed myself in the world of skincare research. What I discovered was eye opening: many of the products marketed to help sensitive skin were filled with ingredients that did more harm than good. Not all, of course — but enough to make me rethink everything.

I knew there had to be a gentler, more effective solution. One rooted in nature, transparency, and care — something that would restore and protect both my skin and my son’s. That belief became the foundation of LITU.

At LITU, we create honest skincare — thoughtfully crafted with love, using clean, nurturing ingredients your skin will recognize and trust.

Because the world deserves skincare that’s as kind as it is effective.
This is my labour of love, and I’m so proud to share it with you.

Skin Care With Purpose

Our skincare range is thoughtfully formulated to address a wide spectrum of skin concerns — all while staying true to the power and purity of nature. Every ingredient we use is a gift from the earth, and with that gift comes a responsibility.

At LITU, we believe that caring for your skin shouldn’t come at the cost of the planet. That’s why we’re committed to sustainable practices, including offering eco conscious packaging solutions and encouraging responsible recycling.

Because true beauty is rooted in balance — with our skin, and with the world around us.